Guild Demo

Just another WordPress site

SlickAPI Test Page

0 · ·

Yo, I’ll tell you what I want, what I really, really want
So tell me what you want, what you really, really want
I’ll tell you what I want, what I really, really want
So tell me what you want, what you really, really want
I wanna, (ha) I wanna, (ha) I wanna, (ha) I wanna, (ha)
I wanna really, really, really wanna zigazig ah

Lots of Empanadas

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Yet more recommendation testing

this is a paragraph dlkjs;lakjsflsajf

this is a story

Here’s a game.

Here’s a filmstrip

Story Testing

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This is a sample post containing a story.

This comes after the short code. This is some more testing. Below is the shortcode for another story.

This is Britta’s story.

Adding a story using the embed code.

The story below is using a shortcode.

What Content Should Be Marked Exclusive

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Fresh ingredients: thyme, rosemary, onion, fennel seeds and white beans

The Guild plugin allows publishers to designate any posts, pages or other content as exclusive.  Exclusive content is only visible to Guild pass holders.  Visitors that don’t own a Guild access pass will be able to see links or summaries of exclusive content but will not be able to view the exclusive content itself.  Instead they will see a part of the post or page along with a link or button to purchase a pass.  Essentially publishers can mark any content as exclusive and place it behind the Guild “paywall”.

So the question is what is the right content to make exclusive?  Which should really be prefaced by “what is the motivation for making content exclusive?”  There are typically two drivers for exclusive content.

Rewarding returning visitors (fans).  Publishers may want to reward visitors to their site who have supported them by providing these visitors with exclusive fan content (behind the scenes videos, member only content, early access, etc.) aimed at rewarding their loyalty.

Converting new visitors.  Alternatively publishers may want to make some of their most popular or in demand content exclusive to drive access pass purchases.  Remember that publishers get an immediate piece of the access pass revenue for access passes purchased on their sites.

Exactly which strategy to follow will depend on the state of the site.  New or emerging sites may opt for the latter to drive pass conversions and grow their customer base, whereas more established sites may choose the former to reward their existing customer.  Inevitably a combination of both approaches will likely be necessary to optimize publisher revenue.

Making Money From Your Website Just Got Way Easier

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Delicious salad with kale, radicchio, walnuts, apple, fennel and pomegranate

Guild is a new internet service that works on behalf of its members to generate revenue from visitors to any of the member websites. What Medium is doing for writers who publish on Medium’s site, we are doing for independent website publishers — collecting money from viewers and distributing it to publishers.

Welcome to the Guid demo website.  Explore this site to see how the Guild plugin interacts with visitors who have not yet purchased an access pass. Remember that when trying Guild you can set the percent of traffic that the plugin will interact with. When the plugin decides not to interact with a visitor there will be no evidence of Guild anywhere on the site. On this page, the plugin is set to interact with all visitors.

 

How Guild Works

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Delicious vegan toast with peaches, walnuts, basil and chia seeds

Add Guild to your website. Once approved, our small Guild stamp will show up on the edge of your web pages.

For every visitor to your site with an access pass, you get paid. A pass can be purchased on any Guild member site and is valid for every Guild member site. In return, your site is required to meet a set of standards that ensure an excellent viewer experience.

For visitors who don’t have an access pass, we will occasionally demand their attention. When we do, we explain how Guild works and they can complete a purchase of an access pass with a few clicks. Don’t worry. We’re good at figuring out how and when to bother people just the right amount.

An access pass provides a visitor with the following:

  • Access to exclusive content on your site,
  • Access to exclusive content across all Guild sites
  • An ad-free experience.

An access pass is a one-time purchase of $1 per month. The net proceeds are distributed weekly to Guild members on a pro-rata basis according to content consumption by the pass holder for that week.